Inside the newly revamped Seagate Partner Program

Seagate has relaunched its global Seagate Partner Program (SPP) to empower channel partners with the tools, training and incentives they need to thrive in today’s data-driven economy. Seagate built the program to support channel partners in the progressive business environment. The new program is engineered to give partners more flexibility, drive growth and help them differentiate themselves in a crowded market.

The timing couldn’t be more critical in that AI, cloud computing, emerging applications and unprecedented volumes of data put partners under pressure to deliver scalable, secure and durable storage solutions to their customers.

“This is about building a future-ready channel ecosystem,” says Melyssa Banda, senior vice president edge marketing at Seagate. “Seagate’s Partner Program gives resellers the flexibility and resources to become trusted advisors for their customers.”

“The Seagate Partner Program reflects a strategic response to evolving market dynamics. As partner ecosystems diversify and hybrid business models become more prevalent, the Seagate Partner Program provides the infrastructure needed to support these shifts. The program’s modernization aligns with increasing demand for sales enablement, technical training, related competencies and profitability in partner engagements,” says Steve Loh, senior director of distribution marketing at Seagate.

Designed for value-added resellers, system integrators and managed service providers, the new program encompasses Seagate’s entire portfolio — Systems, Lyve®, enterprise, network-attached storage (NAS) and video and imaging applications (VIA).

Seagate Partner Program tiers:The new model assigns partners to one of three performance tiers, with benefits and support progressing from Seagate Partner to Emerald to Diamond.

The program also offers a suite of tools and resources designed to help partners understand complex customers and win their business:

• Online proposal-based market development funds (MDF).
• Training to achieve specific competencies.
• Intuitive Partner Portal with dashboards, deal registration and use cases specific to industries.
• Access to deal desk support.
• Dedicated sales and marketing support from Seagate for Diamond tier partners.

These updates support partners targeting high-growth sectors like media and entertainment, healthcare, autonomous vehicles, energy, higher education and government — industries experiencing explosive data creation.

“Our relationship with Seagate exemplifies what partnership should be — reliability, innovation and shared commitment to customer success,” says David Miketinac, vice president of strategic initiatives at Cambridge Computer. As a technology integrator, consulting firm and channel partner, the company delivers products and services to technical end users.

To learn more about Seagate’s partner program or to sign up, visit Seagate Partners | Seagate US